Local Impact. National Influence.

Katz Insights

Strategic Insights
That Build Business

Strategic Insights That Build Business Where Consumers Live

From unique nuggets of insight to large-scope white papers, Insights provides the media marketplace with actionable information to drive effective connections between marketers and local consumers.

FALL 2018 NETWORK PRIMETIME PREVIEW▸
STREAMING EMMY DARLINGS LARGELY UNKNOWN▸
OLYMPIC ATHLETES BRING RATINGS GOLD TO THEIR HOMETOWNS▸
NATPE 2018 PREVIEW▸
LOCAL BROADCAST NEWS IS THE 800LB GORILLA▸
WHEEL OF FORTUNE SHOWS THE VALUE OF FOCUSING ON LOCALISM▸
TV'S QUIET GROWTH STORY▸
OUR MEDIA NEWSLETTER SUMMER 2017▸
LOCAL TV ECLIPSES ALL OTHER MEDIA▸
LOCAL TV NEWS ANCHORS AMERICA▸
SELL ME SOMETHING, PLEASE.▸

RESEARCH BRIEF:
COMMERCIALS ARE BEING VIEWED AND EVOKE A POSITIVE RESPONSE
OUR MEDIA NEWSLETTER_2017_Q1▸
MAD ABOUT “U”▸
BROADCAST TV IS ALIVE AND WELL, THANK YOU▸
BIAS IN THE U.S. NEWS MEDIA ▸
CRITICAL ACCLAIM, BUT NO CRITICAL MASS▸
WHY DIGITAL CAMPAIGNS ARE NOT AS EFFECTIVE AS BROADCAST TV FOR MOST ADVERTISERS▸
LOCAL MARKETS. LOCAL TEAMS. LOCAL BROADCAST SUCCESS▸
A DIGITAL CAVEAT EMPTOR: ARE YOU REALLY GETTING WHAT YOU PAID FOR ON YOUR DIGITAL VIDEO BUY?▸
HOMETOWN OLYMPIC ATHLETES ELEVATE LOCAL BROADCAST TV VIEWERSHIP▸
BROADCAST TV DELIVERS TARGETED ADS WITH SCALE▸
TV DRIVES POLITICAL▸
A DIGITAL CAVEAT EMPTOR▸
SPENDING ON TV PAYS OFF▸

Leadership

SHAUNAGH GUINNESS

SVP / Station Solutions

Shaunagh Guinness is Senior Vice President of Station Solutions, the team responsible for driving positioning solutions for Katz Media Group’s 4000+ Radio and TV station partners nationwide. Shaunagh began her career at Katz as a Research Assistant with Christal Radio. During her career at Katz Radio Group, she has been promoted to increasing roles of responsibility, including Research Analyst, Assistant Director of Research, VP, Director of Research & Marketing, and SVP, Director of Research & Marketing.

Bringing decades of research and analytics to her current role, Shaunagh now leads the Station Solutions group, a team of media strategists focused on using cutting-edge analytics and insights to build innovative marketing solutions for all of Katz's Digital, Radio and TV sales divisions and broadcast partners. Shaunagh is also a member of the Media Rating Council.

(212) 424-6505
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