Local Impact. National Influence.

Ad Sales Operations

Strategic Automation
Behind Every Buy

Katz Ad Sales Operations is a dedicated division within Katz Television Group that focuses on the pre-sale strategy, real-time negotiation, and comprehensive post-sale stewardship of national TV ads placed on local broadcast television stations.

Representing over 400 local broadcast television stations individually but simultaneously, we transact business daily utilizing the latest programmatic platforms and automated technologies to monetize results for our clients while maximizing efficiency for our agency customers.

With over 50 years of combined managerial experience, and a sales team committed to this purpose, Katz Ad Sales Operations is the industry expert in actualizing the aggregation of local broadcast audiences to help our agency partners create unwired national networks.

Our focus and expertise in systems and processes have created an ease of execution enabling our local TV station clients to access revenue from the national network upfront and scatter market places in an efficient and advantageous manner.

Leadership

MICHAEL LAWLESS

VP, Director of Katz Ad Sales Operations

Michael Lawless leads the Katz Ad Sales Operations group and has an extensive background in the television advertising industry at both the local and national level. He began his career at the Katz’ Seltel division in 1993 and has held various roles of increasing responsibility, including Account Executive and Sales Manager. In 2013 Michael was promoted to lead Ad Ops, a group dedicated to streamlining the television sales process by working to make local television advertising easier and more efficient to buy through innovation and technology.
(212) 373-8150
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