Local Impact. National Influence.

Research

Strategic Insights
That Build Business

Strategic Insights That Build Business Where Consumers Live

KATZ STRATEGY & ANALYTICS
Katz Television Group’s Strategy & Analytics Team is focused on building business strategies and actionable insights that grow opportunities for marketers to reach consumers where they live. The team is a group of professional strategists who provide clients with cutting-edge analytics, insights and approaches to business issues. The team is diversified across three core areas:

STATION SOLUTIONS:
State-of-the-art, positioning solutions for Katz Television Group’s 4000+ Radio and TV station partners nationwide.

MARKETING STRATEGY:
Customized insights across the marketing spectrum for Katz Television Group clients. Consultative, content services for Katz Media Group clients.

CONTENT STRATEGY:
Consultative, content services for Katz Television Group clients.

Strategy & Analytics is at the center of thought-leadership for Katz Television Group, conducting primary research and custom client studies to unearth new insights about consumer behavior, evaluate successful national spot media campaigns and promote the broadcast. The team is central to Katz Television Group’s ability to authentically bring advertisers into the hearts and minds of America’s communities.

THE LOCAL VOTE 2016 WAVE 1 - THE ROAD TO SUPER TUESDAY ▸
THE LOCAL VOTE 2016 WAVE 2 – CANDIDATES IN FOCUS ▸
THE LOCAL VOTE 2016 WAVE 3 – INDEPENDENTS IN FOCUS ▸
THE LOCAL VOTE 2016 WAVE 4 – ISSUES IN FOCUS ▸

Leadership

SHAUNAGH GUINNESS

SVP / Station Solutions

Shaunagh Guinness is Senior Vice President of Station Solutions, the team responsible for driving positioning solutions for Katz Media Group’s 4000+ Radio and TV station partners nationwide. Shaunagh began her career at Katz as a Research Assistant with Christal Radio. During her career at Katz Radio Group, she has been promoted to increasing roles of responsibility, including Research Analyst, Assistant Director of Research, VP, Director of Research & Marketing, and SVP, Director of Research & Marketing.

Bringing decades of research and analytics to her current role, Shaunagh now leads the Station Solutions group, a team of media strategists focused on using cutting-edge analytics and insights to build innovative marketing solutions for all of Katz's Digital, Radio and TV sales divisions and broadcast partners. Shaunagh is also a member of the Media Rating Council.

(212) 424-6505
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