New Position Highlights Katz’s Dedicated Focus to Advocate and Develop New Business for Broadcast Television
Katz Television Group, the nation’s leading television advertising sales organization, announced today that media industry veteran Joni Sinelli has been named Executive Vice President, Director of Sales overseeing the Midwest region, effective immediately. Sinelli will be based in Detroit and will report to Craig Broitman, Chief Operating Officer of Katz Television Group.
In her new role, Sinelli will oversee the Katz offices in Chicago, Minneapolis and Detroit, driving strategy and results for the region’s station partners and advertisers. This newly created position is dedicated to increasing day-to-day business effectiveness and service. Sinelli will also continue to spearhead Katz’s advocacy efforts for local TV in the Midwest region.
Sinelli is a 23-year veteran of the Katz team and has worked in several different roles, including Senior Vice President, Director of Sales; Sales Manager; and Account Executive. Prior to Katz, Sinelli worked at Adam Outdoor Advertising, as was a media buyer at the former J. Walter Thompson (now GTB) in Detroit. As a key member of the Detroit advertising community for over 25 years, Sinelli has extensive knowledge and relationships in the automotive category from a buying and selling perspective and serves as an advocate for the sector.
Sinelli is a member of the TVB, TVB Auto Task Force, NAB, Adcraft Advertising Club of Detroit, ANA, Automotive News: Leading Women Network and 313 Digital.
“We’re thrilled to have someone with Joni’s extensive industry background leading our Midwest teams. Her media and agency experience, as well as knowledge in the auto sector will drive strategies that lead to growth for our station partners and their advertisers,” said Leo MacCourtney, President of Katz Television Group.
“With Katz, marketers can seamlessly achieve local impact on a national scale. I’m excited to expand my role at this powerhouse organization, and lead the Midwest teams in engaging brands and advocating on behalf of our station partners,” said Joni Sinelli, EVP, Director of Sales of Katz Television Group.
About Katz Television Group:
Katz Television Group is America’s leading television sales organization serving as the trusted sales partner to nearly 80 broadcast companies, including nearly 800 television stations and their digital platform extension. As the leading expert in television advertising solutions, Katz uses its unparalleled national reach to help advertisers connect with local audiences at scale and with impact. The company is dedicated to using the latest technology, data and strategic insights to create custom campaigns that target advertisers’ needs and deliver results in markets across the country. Katz Television Group is based in New York City with 10 regional offices nationwide.