Will Drive Katz Programmatic, Data and Technology Initiatives
New York, NY – Katz Media Group, the nation’s leading media sales organization, announced today it has elevated veteran media executive Joe Brewer to President of Business Operations and Innovation of Katz Media Group, effective immediately. Brewer brings more than 30 years of media and technology experience to lead the company’s programmatic, data and technology initiatives. He will continue to report to Mark Gray, Chief Executive Officer of Katz Media Group.
In his new position, Brewer will increase his focus on business operations across Katz Radio Group, Katz Television Group and Katz Digital with the goal of streamlining company processes and aligning all technology and innovation initiatives with company goals. Brewer will also continue to provide oversight and guidance to Katz corporate groups including Finance, Human Resources and Real Estate to help move Katz’s continuously expanding business forward.
Brewer joined Katz in May 1996 as Vice President of Information Technology Services, and has since held leadership roles such as Vice President of Client Services and Senior Vice President, Chief Information Officer. During his tenure, he has expanded and enhanced Katz offerings, increased efficiencies and helped to develop additional revenue streams for the company.
Most recently serving as Chief Administrative Officer, Brewer worked to further develop the company’s technology assets across radio and television and advance its digital offerings, including bringing Katz to the forefront of the programmatic buying arena. Brewer has also led significant advancements in Katz’s data initiatives, which have dramatically reduced discrepancies and improved the buying process for agencies and advertisers.
Brewer serves on the Board of Directors for Audiology (www.Audiology.media), a company created to promote programmatic sales in the digital audio marketplace.
“Joe’s dedication to our internal business needs as well as expertise in driving our company vision to provide advanced technology, data and programmatic platforms makes Joe a truly indispensable leader,” said Mark Gray, Chief Executive Officer of Katz Media Group. “Joe has a strong reputation for competitive and strategic planning in the technology realm, and I am confident his expertise will continue to be a great resource to Katz and our partners.”
“The development and continued adoption of automation as well as the power of data is presenting a tremendous opportunity for Katz and for our broadcast and digital partners,” said Joe Brewer, President of Business Operations and Innovation. “It is a very interesting and exciting time to be in the media industry and I am thrilled to be playing a part in that evolution.”
About Katz Media Group:
Katz Media Group is the leading media sales organization that provides advertisers with the power of local impact on a national scale. Katz seamlessly activates influential connections with over 200 million weekly consumers across the country through its two companies — Katz Radio Group and Katz Television Group — collectively representing more than 3,300 radio stations, 800 television stations and their digital platforms. As a trusted sales partner, Katz is dedicated to using the latest technology, data and strategic insights to create custom campaigns that target advertisers’ needs and deliver results in every market across the country. Katz is based in New York City with a total of 14 regional offices nationwide.