Local Impact.
National Influence.

Research

Strategic Insights That Build Business Where Consumers Live

KATZ STRATEGY & ANALYTICS
Katz Television Group’s Strategy & Analytics Team is focused on building business strategies and actionable insights that grow opportunities for marketers to reach consumers where they live. The team is a group of professional strategists who provide clients with cutting-edge analytics, insights and approaches to business issues. The team is diversified across three core areas:

STATION SOLUTIONS:
State-of-the-art, positioning solutions for Katz Television Group’s 4000+ Radio and TV station partners nationwide.
MARKETING STRATEGY:
Customized insights across the marketing spectrum for Katz Television Group clients. Consultative, content services for Katz Media Group clients.
CONTENT STRATEGY:
Consultative, content services for Katz Television Group clients.

Strategy & Analytics is at the center of thought-leadership for Katz Television Group, conducting primary research and custom client studies to unearth new insights about consumer behavior, evaluate successful national spot media campaigns and promote the broadcast. The team is central to Katz Television Group’s ability to authentically bring advertisers into the hearts and minds of America’s communities.